Satellite Market Posts Solid Growth Boosted by Video Services and Emerging Regions

New Euroconsult reports shows 7% capacity leasing revenue growth in 2011

Paris and Montreal, August 23, 2012 – Euroconsult’s latest research report, Satellite Communications & Broadcasting Markets Survey, Forecasts to 2021, revealed that 2011 was a good year for FSS operators, with 4% growth in regular transponder capacity, 33% growth in High Throughput Satellite (HTS) capacity, and a $724 million increase for total capacity leasing revenues. Earnings were mostly influenced by increasing capacity demand for video services and rising competition in emerging markets.

“The FSS industry is growing significantly despite the global financial crisis. We’ve entered the seventh consecutive year of operating margin growth, and the weighted average adjusted EBITDA margin jumped to 75% for FSS operators disclosing results,” noted Pacôme Revillon, CEO at Euroconsult. “However, the variety of operators investing in new capacities, particularly in emerging regions, is creating a highly competitive environment. Diverging trends could be observed in the different regions, with risks of oversupply and capacity pricing rising in certain areas. Africa, Asia and Latin America should still continue to attract more strategic investors in the coming years.”

Video services driving market growth

Video distribution represented almost half of all transponder demand in 2011. The majority of markets in emerging regions presented growth rates of at least 5-6% with double-digit growth in certain cases. Euroconsult anticipates that overall video distribution capacity demand in established markets will continue to remain stable over the next five years.
Investing in emerging regions and HTS systems should boost competition
More and more global and regional operators are investing beyond their borders, increasing competition in the Middle East, Africa and Southeast Asia. From the additional 240-plus transponders leased in 2011, over 90% were sold in emerging regions. However, market growth in the emerging regions has somewhat slowed down compared to previous years. New countries are expected to launch their first satellites in the next two to three years, such as Bolivia and Ukraine.

While growth in regular capacity is currently led by emerging regions, progress in the use of HTS capacity is more spread across established markets, with North America at the top of the list. Euroconsult notes that the HTS market is still in an early stage in other regions and its impact on regular capacity leases will be tested in the next three to five years. The balance between supply and demand can significantly change in the next three years in several world regions, resulting in competitive pressure among operators.

Report Profile

Now in its 19th edition, Satellite Communications & Broadcasting Markets Survey is the definitive business planning tool supporting investment decisions in the satellite industry. Released annually, it provides the most complete and accurate picture of market conditions and extensive, insightful analysis of market trends. For more information on this report, including brochure and table of contents, please visit

About Euroconsult

Euroconsult is the leading global consulting and analyst firm specializing in space applications, communications, and digital broadcasting. Euroconsult provides strategic consulting and analysis, develops comprehensive research reports, and organizes events including the annual World Satellite Business Week, the industry’s top executive-level gathering ( With more than 28 years of experience, Euroconsult is trusted by over 560 clients in 50 countries. Euroconsult is based in Paris with offices in Montreal and Washington, DC.

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