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Satellite Communications & Broadcasting Markets Survey: Forecasts to 2026 Maximize

Satellite Communications & Broadcasting Markets Survey: Forecasts to 2026

Satellite Communications & Broadcasting Markets Survey: Forecasts to 2026. The essential tool for business planning and investment decisions in the satellite industry. | Published September 2017

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Now in its 24th edition, Satellite Communications & Broadcasting Markets Survey is the definitive business planning tool supporting strategic planning & investment decisions in the satellite industry. Released annually, it provides the most complete and accurate picture of market conditions and extensive, insightful analysis of market trends. 

Highlights from the report:

The FSS industry is in the midst of unprecedented change, with the dramatic downsizing of traditional pricing leading to decreasing revenues for many in the sector and the possibility of major restructuring or consolidation on the horizon.

Within the context of this very competitive and turbulent landscape, the satellite communications sector must embrace innovation as a means to recover and thrive over the coming decade. Despite a decline of over $2 billion in annual regular capacity revenues, Euroconsult forecasts the total market to grow to $15.3 billion in 2026. Revenue growth is to be largely carried by HTS systems that are better positioned to address the growing demand of data-centric applications.

The last two years have confirmed the appeal of HTS for several user segments through the signing of capacity contracts and the endorsement of broadband LEO constellation projects by companies such as SoftBank. The leasing of larger capacity volumes will however be at the expense of lower pricing, also in a context of heightening competition. HTS market revenues should increase significantly over the coming decade to more than 50% of FSS market revenues by 2026. Moving forward, HTS systems will represent a driving force for data segments, with regular wide-beam capacity continuing to occupy a complementary role. This regular capacity will remain key to the TV broadcasting business.

As part of the satellite capacity shall increasingly become a commodity product, some satellite operators are transitioning from wholesale bandwidth supplier to managed service providers to get closer to the end-customer and to avoid the commodity price trap. At the same time, growth opportunities will continue to materialize such as those found in emerging regions, with TV distribution, government programs for rural connectivity, enterprise networks and cellular backhaul all continuing to grow over the next ten years. In the most mature markets, some historical businesses will erode, potentially including TV distribution. In the meantime, new growth opportunities for mobility, broadband access and wireless network extension should be enabled by new satellite solutions.


The figures and analysis provided in this report cover 13 regions and seven primary application segments regrouped in five application chapters. It includes assessments of both capacity supply and capacity demand; this bottom-up analysis starts with estimates of users and traffic, which are used to then estimate global capacity demand. The second chapter addresses the industry structure and the changes in satellite operators' strategies.

All sections of our research include key performance indicators, the rationale behind any changes and the assumptions we retain for our estimates and forecasts. Our forecast covers the 2017-2026 time period, with historical data provided for the 2012-2016 time period.

A sample of improvements added to this version of our research include:

  • Enhanced format for better clarity and access to information
  • Separate forecasts for the ocean region from land regions
  • Continuous monitoring of the pricing environment for both regular and HTS capacity and the impact on ARPU

 

Report elements:

  • Hundreds of graphs & tables
  • Thousands of data points
  • Comprehensive digital files
  • Priced at 6,000 Euros

 

Key trends, drivers & forecasts

  • Transponder pricing trends
  • Demand trends & 10-year forecasts by application, region & frequency band
  • Supply trends & 10-year forecasts by region & frequency band
  • Operators' market shares by application & region
  • Assessment of high throughput services (including Ka & Ku-band)
  • Upgraded supply databases & expanded HTS demand forecast with capacity leased versus used

 

Who will benefit from this report?

  • Satellite operators
  • Launchers
  • Satellite & equipment manufacturers
  • Investors & financial institutions
  • Administrations & space agencies
  • Service providers
  • Telecommunications companies

 

1.1 STRATEGIC ISSUES & FORECASTS

  • Satellite capacity market - forces at play in the next five years
  • Overview of current dynamics for satellite capacity demand
  • Forecasts for capacity demand
  • Benchmark of past & present forecasts & changes in methodology
  • Synthesis of demand trends by application segment
  • World map of satellite capacity demand (2016 data)
  • Profile of the main frequency bands in use
  • World map of satellite capacity by frequency band (2016 data)
  • Trends for supply & fill rates - overview
  • Roadmap for FSS supply offering - assets in orbit
  • Trends for supply & fill rates
  • Trends in capacity lease rates
  • Synthesis of pricing & ARPU trends by regional market

 

1.2 SATELLITE OPERATORS

  • Role & positioning of satellite operators in the satcom value chain
  • Satellite operators active by region - 2016
  • Financial performance of satellite operators
  • Options & trends for the financing of new satellite systems
  • FSS industry
  • Forecasts

 

2.1 VIDEO DISTRIBUTION & CONTRIBUTION SERVICES

  • Map of TV channels & capacity demand by region (2016)
  • Definition & trends in capacity demand for the distribution of TV channels
  • Market slowdown in channel additions in 2016
  • Emerging markets continued to drive video distribution market in 2016
  • MPEG-4 became most common compression format in 2016
  • More than 7,000 channels broadcast in 2016
  • Still limited availability of UHD content despite doubling of TV channels
  • Overview of key trends in pricing & length of contracts
  • Pay-DTH platforms
  • Other distribution services
  • Growing use of terrestrial networks hampering growth of satellite market
  • OTT services & their impact on the satellite distribution market
  • Satellite-based video on-demand services: The Karousel case study
  • Forecasts
  • Map of contribution feeds & regular capacity leased by region (2016)
  • Limited growth for video contribution market in 2016
  • Regular capacity continues to be dominant as HTS is slow to gain ground
  • Growing impact of terrestrial competition on satellite video contribution market
  • Video contribution forecasts

 

2.2 CONSUMER-GRADE BROADBAND ACCESS

  • Slow recent growth in both established & new regional markets
  • World map of broadband access over satellite (2016 data)
  • Satellite service offerings catching up to terrestrial services
  • Affordability as a critical condition for growth in emerging markets
  • The question of efficient distribution still unsolved in a majority of countries
  • Regional dynamics
    • North America
    • Latin America
    • Europe
    • Russia & Central Asia
    • Middle East & Africa
    • Asia Pacific
  • Subscriber & capacity forecasts (2012-2026)

 

2.3 ENTERPRISE NETWORKS

  • Current market dynamics
  • Overview of major vertical markets or segments
  • A value chain in motion: Equipment vendors, service providers
  • Regional dynamics
    • North America
    • Latin America
    • Europe
    • Russia Aria & Central Asia
    • Middle East & North Africa
    • Sub-Saharan Africa
    • Asia Pacific
  • The mobility market focus
  • Summary of market drivers
  • Market forecasts: Terminals, capacity
  • Cellular backhaul & trunking

 

2.4 MILITARY SATELLITE COMMUNICATIONS

  • Threats could boost the demand
  • U.S. military forces
  • The U.S. DoD
  • NATO & Europe
  • Rest of the world - limited commercial demand, with still new government programs
  • Importance of demand from oceans
  • Capacity supply
  • Assumptions - major trends for milsatcom
  • Forecasts for commercial milsatcom demand

 

13 REGIONAL PROFILES

  • North America
  • Latin America
  • Western Europe
  • Central Europe
  • Russia & Central Asia
  • Middle East & North Africa
  • Sub-Saharan Africa
  • Southern Asia
  • North-East Asia
  • China Area
  • South-East Asia
  • Oceania & Pacific
  • Oceans

 

Regional profiles are analyzed in the same way, with dedicated graphs and tables for easy comparison:

  • Overview
  • Application segments
  • Capacity lease rates & revenues
  • Capacity supply & fill rate
  • Positioning & market share of satellite operators

 

Editor-in-Chief
Pacome Revillon, CEO

Development Team:

Nathan de Ruiter, Managing Director, Euroconsult Canada
Brent Prokosh, Senior Consultant
Santiago Perez, Senior Consultant
Dimitri Buchs, Senior Consultant
Mengti Guo, Consultant
Noubar Tedjirian, Consultant
Florent Rizzo, Consultant
Tom Chinick, Consultant

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