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Prospects for Satellite Communications and Broadcasting in Africa

Prospects for Satellite Communications & Broadcasting in Africa is a detailed assessment of strategic trends in one of the most promising but competitive satellite markets. 

A complete value chain review for Sub-Saharan Africa  | Published April 2015 

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The latest edition to Euroconsult's strategic review, Prospects for Satellite Communications and Broadcasting in Africa 2015 is a complete values chain review for Sub-Saharan Africa, assessing key regions, trends, drivers, players, and market growth prospects in the Indian satcom markets, including KPIs and forecasts for each segment.

Highlights of the report:

Overall usage for satellite capacity in Sub-Saharan Africa increased at an 11% CAGR over 2009-2014 despite the spread of terrestrial fiber networks and the decrease of international trunking. Euroconsult further anticipates an 11% CAGR for capacity leased over the next decade, for a total of close to 200 Gbps of traffic flowing over satellite.

Multiple drivers support a strong future increase in the use of satellite communication services, including:

  • Digital TV growth is still only in its early phase; the transition process to digital terrestrial television has just begun. In parallel, satellite pay-TV, despite the signing of more than 10 million subscribers in the last ten years, is only beginning to penetrate the market
  • Mobile penetration keeps increasing along with universal access requirements, while 3G and potentially 4G expansion will create new connectivity requirements
  • A variety of segments, such as oil & gas, banking, mining, and government networks will require more connectivity as operations either diversify or expand geographically
  • A number of new enterprise hot spot markets are evolving particularly in East and West Africa in addition to the historically strong VSAT markets like South Africa, Nigeria, Angola, Kenya and Tanzania. This should contribute to overall market growth across Sub-Saharan Africa
  • Broadband access for consumers and enterprises offers new opportunities on the back of new HTS capacities and services. Also, the usage of HTS capacity for trunking should increase for landlocked countries like DR Congo and South Sudan at least in the short to medium term as fiber availability remains limited and unreliable


For operators, the ability to create new differentiators will be key in a context of large capacity supply, which includes the development of video neighborhoods, of selected service platforms and the co-development of projects with local service providers and end-users. For service and equipment providers, the rollout of more sophisticated solutions and a potential consolidation of service providers should contributed to market growth. The emergence of new free-to-air and pay-TV platforms should also shape the future African TV market. 

Report elements:

  • Nearly 100 pages
  • Over 120 graphs & tables
  • Thousands of data points
  • Comprehensive PDF & Excel digital files
  • Price starting at € 4,500


List of Graps and Tables:
 

1- DIVERSE GEOGRAPHIES AND WEATHER CONDITIONS:

POWERFUL DEMOGRAPHICS IN MOST COUNTRIES
TOTAL POPULATION (MILLION) & RURAL POPULATION OF TOTAL POPULATION (%) IN 2013
SUB REGION POPULATION (MILLION) (2005, 2010, 2015, 2020) (COVERING WESTERN, CENTRAL, EASTERN & SOUTHERN AFRICA)
CONTINUOUS BUT UNSTABLE ECONOMIC GROWTH - GDP PER CAPITA, PPP, 2003 & 2013  (COVERING WESTERN, CENTRAL, EASTERN & SOUTHERN AFRICA)

OVERVIEW OF POLITICAL REGIME AND SECURITY STATUS:
REFUGEE HOSTING COUNTRIES MAPPING (2013)


2-DRIVERS AND FORECASTS FOR KEY MARKET VERTICALS

OVERVIEW OF THE COMMUNICATION MARKET IN SSA

COVERAGE OF COMMUNICATION NETWORKS IN SSA

MOBILE COVERAGE BY SUBREGION IN TERRITORY AND POPULATION
SHARE OF COUNTRIES WITH AT LEAST ONE 3G NETWORK IN SERVICE
ESTIMATED MOBILE BASE STATIONS BY SUBREGION (‘000)

MOBILE SUBSCRIPTIONS – PUSHING THE LIMITS (COVERING WESTERN, CENTRAL, EASTERN & SOUTHERN AFRICA)

EMERGING INTERNET/BROADBAND ACCESS (COVERING WESTERN, CENTRAL, EASTERN & SOUTHERN AFRICA)

MNOS - COMPETITION, INVESTMENT & CONSOLIDATION
NUMBER OF OPERATORS BY SUBREGION
LEADING MNOS: SUBSCRIBERS AND COUNTRY PRESENCE
LEADING MNOS: MONTHLY MOBILE ARPU

VSATS IN SERVICE AND SHIPMENTS
ESTIMATED VSATS IN SERVICE BY SUB REGION
ESTIMATED VSATS IN SERVICE BY VERTICAL MARKET
ESTIMATED VSATS IN SERVICE BY TYPE OF CAPACITY

SATCOM SERVICES
ESTIMATED SERVICE REVENUES BY SUB REGION
ESTIMATED BREAKDOWN OF REVENUES BY MARKET VERTICAL
KEY REGIONAL SERVICE PROVIDERS (PRESENCE, NB OF MARKET VERTICALS)

FOCUS– CELL BACKHAUL AND TRUNKING – THE STAKES

CELL BACKHAUL AND TRUNKING – SATCOM SERVICES
ESTIMATED NUMBER OF BTS SITES BY SUB REGION
IP AND VOICE TRUNKING TRAFFIC BY TYPE
RECENT SATELLITE CAPACITY AND SERVICE CONTRACTS

CELL BACKHAUL AND TRUNKING–DRIVERS & FORECASTS
ESTIMATED NUMBER OF BTS SITES BY SUB REGION
ESTIMATED NUMBER OF BTS SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES-CELL BACKHAUL & TRUNKING
ANNUAL SERVICE REVENUES BY SUB REGION-CELL BACKHAUL

FOCUS – GOVERNMENT SERVICES– THE STAKES

GOVERNMENT– SATCOM SERVICES
ESTIMATED NUMBER OF SITES BY SUB REGION
USAGE PATTERNS OF SITES
RECENT SATELLITE CAPACITY AND SERVICE CONTRACTS

GOVERNMENT SERVICES-DRIVERS AND FORECASTS
ESTIMATED NUMBER OF BTS SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS– INTERNATIONAL ORGANISATIONS AND NGOS – THE STAKES AND SATCOM SERVICES

INTERNATIONAL ORGANISATIONS AND NGOS – DRIVERS AND FORECASTS
ESTIMATED NUMBER OF BTS SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS – OIL & GAS – THE STAKES

OIL & GAS – SATCOM SERVICES
ESTIMATED NUMBER OF SITES BY SUB REGION
USAGE PATTERNS OF SITES
RECENT SATELLITE CAPACITY AND SERVICE CONTRACTS

OIL & GAS – DRIVERS & FORECASTS
ESTIMATED NUMBER OF SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS– MINING – THE STAKES AND SATCOM SERVICES

MINING – DRIVERS AND FORECASTS
ESTIMATED NUMBER OF BTS SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS – BANKING – THE STAKES

BANKING – SATCOM SERVICES
ESTIMATED NUMBER OF SITES BY SUB REGION
USAGE PATTERNS OF SITES
RECENT SATELLITE CAPACITY AND SERVICE CONTRACTS

BANKING – DRIVERS & FORECASTS
ESTIMATED NUMBER OF SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS – BROADBAND ACCESS – THE STAKES

BROADBAND ACCESS – SATCOM SERVICES
ESTIMATED NUMBER OF SITES BY SUB REGION
ISP BROADBAND SERVICE BY TYPE- NIGERIA
CONSUMER BROADBAND PACKAGES

BROADBAND ACCESS – DRIVERS AND FORECASTS

ESTIMATED NUMBER OF BTS SITES BY SUB REGION
ESTIMATED NUMBER OF SITES BY TYPE
CAPACITY-USAGE BY SUB REGION AND REVENUES
ANNUAL SERVICE REVENUES BY SUB REGION

FOCUS – TELEVISION – OVERVIEW

TELEVISION – EVOLUTION OF TV ECOSYSTEM
AVERAGE NUMBER OF TV SIGNALS AND CAPACITY USAGE FOR SATELLITE PAY-TV IN AFRICA
ZUKU: EVOLUTION OF TV SIGNALS DISTRIBUTED AND CAPACITY USAGE
STARTIMES TV: EVOLUTION OF TV SIGNALS DISTRIBUTED AND CAPACITY USAGE
BENCHMARK OF AFRICAN FREE-TO-AIR SATELLITE AND DTT SERVICES (1Q2015)

TELEVISION – DRIVERS & FORECASTS
TV HOUSEHOLDS BY SUB REGION
PAY-TV SUBSCRIBERS BY SUB REGION
PAY-TV SUBSCRIBERS BY DELIVERY NETWORK
SATELLITE PAY-TV SUBSCRIBERS BY COUNTRY

TELEVISION – TV CHANNELS DYNAMICS
SATELLITE TV SIGNALS BY FREQUENCY BAND
SATELLITE PAY-TV CHANNELS BY SUB REGION
ORBITAL POSITIONS USED BY SATELLITE PAY-TV CHANNELS
TOP 5 ORBITAL POSITIONS USED BY CHANNELS BROADCAST OUTSIDE OF SATELLITE PAY TV PLATFORMS

TELEVISION – CHANNEL AND CAPACITY FORECASTS
SATELLITE TV SIGNALS BY FORMAT
CAPACITY DEMAND FOR VIDEO DISTRIBUTION SERVICES
CAPACITY DEMAND BY FREQUENCY BAND
AVERAGE NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM

03- PROSPECTS FOR CAPACITY AND USAGE

CAPACITY SUPPLY IN AFRICA STILL ON THE RISE

DIVERSIFIED SUPPLY
REGULAR CAPACITY SUPPLY BY SUB REGION
HTS CAPACITY SUPPLY BY SUB REGION
ESTIMATE OF TOTAL CAPACITY SUPPLY BY SUBREGION

CAPACITY DEMAND – OVERVIEW
CAPACITY DEMAND BY SUBREGION REGULAR CAP. IN TPES, HTS TRAFFIC IN GBPS, CONSOLIDATED (MHZ EQ.)
CAPACITY DEMAND BY APPLICATION SEGMENT REGULAR CAP. IN TPES, HTS TRAFFIC IN GBPS, CONSOLIDATED (MHZ EQ.)
CAPACITY USAGE FOR VSAT VERTICAL SEGMENTS (EXC. BROADBAND ACCESS AND BACKHAUL/TRUNKING) REGULAR CAP. IN TPES, HTS TRAFFIC IN GBPS, CONSOLIDATED (MHZ EQ.)
HTS TRAFFIC FOR BROADBAND ACCESS IN GBPS

CAPACITY DEMAND DYNAMICS :
WESTERN AFRICA
CENTRAL AFRICA
EASTERN AFRICA
SOUTHERN AFRICA

FILL RATES AND CAPACITY PRICING
REGULAR CAPACITY AND DEMAND (TPES, 2014)
REGULAR CAPACITY FILL RATE IN SSA
ANTICIPATED TREND FOR CAPACITY PRICING IN SUB-SAHARAN AFRICA ($/MHZ/MONTH)

04- COUNTRY FOCUSES

NIGERIA
MOST POPULATED COUNTRY IN SSA
VSAT SERVICES IN TRANSITION PHASE

DRC
IMPROVED DEVELOPMENT RATE
MODERNIZATION OF TELECOM INFRASTRUCTURE
STRONG POTENTIAL OF VSATS FOR B2B SERVICES

ANGOLA
ECONOMIC GROWTH VS. PUBLIC BENEFIT
UPGRADING & EXPANDING BROADBAND
PREMIUM VSAT MARKET

SOUTH AFRICA
FACING ECONOMIC SLOWDOWN
EXTENSIVE BACKBONE CONNECTIVITY
SUSTAINED GROWTH IN VSAT ROLLOUT

NAMIBIA
CHALLENGES TO ECONOMIC GROWTH
VSAT SERVICES

ETHIOPIA
RURAL AREAS AS STRONG PRIORITY
STILL LOW MOBILE PENETRATION
SOLID POTENTIAL FOR SATELLITE SERVICES

KENYA
NEW CHALLENGES TO ECONOMIC GROWTH
STRONG COMPETITION AND FIBER NETWORK
BROADBAND AS NEW DRIVER FOR SATELLITE

SOUTH SUDAN
MOST RECENT COUNTRY IN SSA
MOBILE PENETRATION SILL LIMITED

IVORY COAST
ROBUST ECONOMIC GROWTH
NEW FIBER & BROADBAND INITIATIVES
SEVERAL SEGMENTS FOR VSAT GROWTH

SENEGAL
ECONOMIC REMAINS BELOW SSA AVERAGE
SUSTAINED BROADBAND GROWTH
ROBUST VSAT CONNECTIVITY MARKET

EACH REGION PROVIDES GRAPHS FOR:

POPULATION GROWTH 2009 - 2020
GDP : TOTAL VS. PER CAPITA
LOCAL ECONOMY: TOP 3 SECTORS
BROADBAND ACCESS AS OFFICIAL PRIORITY
NETWORK COVERAGE: 3G VS. OPTICAL FIBER
MOBILE PERFORMANCE 2009-2019
ESTIMATED NUMBER OF SITES BY SEGMENT
ESTIMATED NUMBER OF SITES BY TYPE
SERVICE REVENUES BY SEGMENT


EXECUTIVE SUMMARY

01- DEVELOPMENT DYNAMICS IN AFRICAN COUNTRIES

  • DIVERSE GEOGRAPHIES AND WEATHER CONDITIONS
  • POWERFUL DEMOGRAPHICS IN MOST COUNTRIES
  • CONTINUOUS BUT UNSTABLE ECONOMIC GROWTH
  • OVERVIEW OF POLITICAL REGIME AND SECURITY STATUS


02- DRIVERS AND FORECASTS FOR KEY MARKET VERTICALS

  • OVERVIEW OF THE COMMUNICATION MARKET IN SSA
  • COVERAGE OF COMMUNICATION NETWORKS IN SSA
  • MOBILE SUBSCRIPTIONS – PUSHING THE LIMITS 
  • EMERGING INTERNET/BROADBAND ACCESS
  • MNOS - COMPETITION, INVESTMENT & CONSOLIDATION
  • VSATS IN SERVICE AND SHIPMENTS
  • SATELLITE CAPACITY SUPPLY AND DEMAND 
  • OVERVIEW OF THE SATCOM SERVICE MARKET
  • SATCOM VERTICAL – CELL BACKHAUL AND TRUNKING
  • SATCOM VERTICAL – GOVERNMENT SERVICES
  • SATCOM VERTICAL – INTERNATIONAL ORGANISATIONS AND NGOS
  • SATCOM VERTICAL – OIL & GAS
  • SATCOM VERTICAL – MINING
  • SATCOM VERTICAL – BANKING
  • SATCOM VERTICAL – BROADBAND ACCESS
  • SATCOM VERTICAL – TELEVISION
     

03- PROSPECTS FOR CAPACITY AND USAGE

  • CAPACITY SUPPLY IN AFRICA STILL ON THE RISE
  • DIVERSIFIED SUPPLY
  • CAPACITY DEMAND – OVERVIEW
  • CAPACITY DEMAND DYNAMICS 

- WESTERN AFRICA
- CENTRAL AFRICA
- EASTERN AFRICA
- SOUTHERN AFRICA

FILL RATES AND CAPACITY PRICING

04- COUNTRY FOCUSES

  • NIGERIA
  • DEMOCRATIC REPUBLIC OF CONGO
  • ANGOLA
  • SOUTH AFRICA
  • NAMIBIA
  • ETHIOPIA
  • KENYA
  • SOUTH SUDAN
  • IVORY COAST
  • SENEGAL

Editor-in-chief

Pacome Revillon, CEO


The Development Team

Deepu Krishnan, Senior consultant
Dimitri Buchs, Consultant
Ariel Perez Bruno, Consultant

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